The Story Formats That Sell (Are You Using Them?)

You’ve seen it before.

Someone shares a simple Instagram Story, and within minutes—boom!—sales start rolling in.

Meanwhile, you post daily, but nothing happens.

The difference? It’s not luck. It’s the format.

Today, I’m breaking down the story formats that drive the most sales (and how you can start using them today).

1. The “Before & After” Story

✅ Why it works: People love transformations. This format shows real results—making your offer more desirable.

🔹 Example: “I used to struggle with engagement, but after switching to this content strategy, my reach doubled. Here’s what I did…”

💡 How to use it: Show your audience how your product or service solves a problem with clear before-and-after results.

2. The “Behind-the-Scenes” Story

✅ Why it works: People love exclusive access and feeling part of the journey.

🔹 Example: “This is how I plan my content in 10 minutes using my Notion template. Let me show you step by step…”

💡 How to use it: Share how you create your products, handle your business, or your daily routine as a creator. This builds trust and makes followers more likely to buy.

3. The “Social Proof” Story

✅ Why it works: Nothing convinces people faster than real testimonials and success stories.

🔹 Example: “Sarah used my Instagram growth strategies and gained 5,000 engaged followers in a month! Here’s how she did it…”

💡 How to use it: Share screenshots, testimonials, or case studies to prove your product works.

If you’re not using these story formats, you’re leaving money on the table. Start testing them today!

Got questions? Reply and let me know—I'm happy to help! 😊

Cheers,

Tanmai

Creator of Money With IG

P.S. Next week’s email: Building a Side Hustle Ecosystem with Instagram—stay tuned! 🚀